As an interior designer, you’re likely used to showcasing your work visually — from curated portfolios to beautiful Instagram posts. But when it comes to connecting more deeply with potential clients and staying top-of-mind, nothing beats a well-nurtured email list.

And the best part? You don’t need a complicated system or hours of free time to get started. With Flodesk — our favorite email marketing platform — growing your email list can be seamless and even… dare we say, fun.

5 Easy Ways to Grow Your Email List

Create a free, valuable resource.

Your future clients are already looking for guidance — so why not meet them halfway? Create a simple, downloadable freebie that solves a small but meaningful problem.

Try this: Download our 25 Free Lead Magnet Ideas for Interior Designers and discover 25 creative, impactful lead magnet ideas specifically for interior designers.

Embed opt-in forms throughout your site.

Don’t hide your sign-up form in your footer. Instead, embed it strategically on high-traffic pages — like your Home page, About page, or blog posts — so visitors are gently invited to subscribe as they browse.

Try this: Use Flodesk’s inline or pop-up forms to match your website aesthetic effortlessly.

Use a Link in Bio landing page.

Instagram’s single link can do more than direct to your homepage. With Flodesk’s Link in Bio feature, you can create a beautiful, on-brand landing page with multiple calls-to-action — including newsletter sign-up.

Try this: Add “Get My Free Living Room Design Guide” as one of your Link in Bio buttons to drive opt-ins directly from social media.

Promote your freebie regularly.

Building your list isn’t a one-and-done task. Make your freebie part of your weekly or monthly content calendar — and promote it just like you would your services.

Try this: Schedule Instagram posts, Pinterest pins, and even email footer banners to invite people to subscribe and receive your free resource.

Set up a welcome sequence.

Once someone signs up, keep the conversation going. With Flodesk, you can set up a simple automated welcome sequence to introduce yourself, share helpful tips, and gently guide subscribers toward your services.

Elevated Marketing Templates for Interior Designers

Your interior design business deserves a brand and marketing strategy as polished and intentional as the spaces you create. At Coastal Template Co, we offer done-for-you Showit website templates, Flodesk newsletter templates, and Canva Instagram templates — designed to help you showcase your work beautifully, connect with your ideal clients, and market your interior design business with ease. Explore our collection of relaxed yet refined marketing templates for interior designers and create a seamless, sophisticated online presence that elevates your brand.