When it comes to marketing your interior design business, it’s easy to feel like social media is the only option — that you have to show up every day, stay on top of trends, and constantly churn out content to stay relevant. But what if there were other ways — quieter, more sustainable, and more effective ways — to grow your business? Whether you’re burnt out from the social scroll or simply ready to create a more peaceful marketing plan, here are five proven ways to market your interior design business without relying on social media.

Refresh your website to reflect the value you offer

Your website is your digital storefront — and it should work just as hard as you do. When a potential client lands on your website, it should be clear what you offer, who you serve, and how to take the next step.

If you haven’t updated your site in a while, now is the time. Update your portfolio with recent projects, refine your service descriptions to speak to your ideal client’s needs, and be sure your contact form makes it easy for visitors to reach out.

A thoughtfully-designed website can do more than just look beautiful — it can guide visitors through your work, answer their questions, and inspire them to take action. Our Showit website templates were designed specifically for interior designers, combining clean design with built-in strategy.

Build (or rebuild) your email list

Email marketing is often overlooked in the design world, but it’s one of the most powerful tools for staying top-of-mind with your audience. Unlike social media, where posts can get buried in an algorithm, your emails land directly in your subscribers’ inboxes.

Start by offering a lead magnet — a free, valuable resource that aligns with your expertise. For example, “A Guide to Choosing Paint Colors for Your Home” or “5 Mistakes to Avoid When Decorating a Living Room.” This not only provides value, but also builds trust and showcases your knowledge.

Once someone joins your list, nurture them with consistent, well-branded emails. Share your latest projects, behind-the-scenes insights, or simple design tips. With our Flodesk newsletter templates, you can create branded emails in minutes — no design skills required.

Create Pinterest-worthy content

Pinterest is more than just a place for inspiration — it’s a powerful search engine that can bring long-term visibility to your business. And the best part? It’s more passive than social media.

Start by pinning your past work, blog posts, mood boards, or even educational graphics that speak to your ideal client. Use consistent fonts and colors — our Canva Instagram templates work beautifully on Pinterest too — to create a branded presence that stands out.

Unlike Instagram or TikTok where content disappears in 24 hours or a few days, Pinterest pins can continue driving traffic to your website for months or even years after they’re posted. It’s a long game — but a worthwhile one.

Partner with local businesses

If you serve a local market, strategic partnerships can open doors you didn’t know were there. Think: real estate agents, boutique home stores, stagers, or even high-end painters and contractors.

Reach out and explore how you can support one another. Could you co-host a workshop or open house? Cross-promote your services? Collaborate on a styled shoot or giveaway?

These types of partnerships build trust in your community — and often lead to referrals that are more aligned and ready to book than those who find you through social media alone.

Blog with intention

Blogging might feel like an old-school strategy, but when done well, it’s a powerful way to attract new clients and boost your website’s search engine optimization (SEO).

By creating helpful, keyword-rich blog posts that answer the questions your ideal client is already searching for, you become a trusted resource and increase your chances of being found on Google.

Write posts like:

• “How Much Does Interior Design Cost?”
• “E-Design vs. Full-Service: Which Is Right for You?”
• “The Top Paint Colors for a Timeless Look in 2025”

Not only do blog posts educate and inspire your audience, but they also drive consistent traffic to your site — even while you sleep. And don’t worry: blogging doesn’t have to be overwhelming. Just one post a month can make a meaningful difference.

The takeaway

Marketing your interior design business without social media is not only possible — it’s often more sustainable and aligned with the life you’re trying to create. By focusing on your website, email list, Pinterest presence, local community, and blog, you can build a strong foundation that continues to work for you behind the scenes.

Elevated Marketing Templates for Interior Designers

Your interior design business deserves a brand and marketing strategy as polished and intentional as the spaces you create. At Coastal Template Co, we offer done-for-you Showit website templates, Flodesk newsletter templates, and Canva Instagram templates — designed to help you showcase your work beautifully, connect with your ideal clients, and market your interior design business with ease. Explore our collection of relaxed yet refined marketing templates for interior designers and create a seamless, sophisticated online presence that elevates your brand.