Your Services page is more than just a list of offerings — it’s where your prospective clients decide whether or not to take the next step with you. Too often, Services pages are either too vague or too detailed. The key? Clarity, confidence, and connection. Here are 5 simple ways to optimize your Services page and start booking more clients with ease:

Lead with your value, not just your services.

Before listing your packages or process, open with a paragraph that highlights the transformation you provide. What is your client’s life or home like after working with you?

Try this: “At [Business Name], we help busy families create calm, beautiful spaces where they can truly feel at home — through a seamless, stress-free design experience.”

Break down your services clearly.

Rather than listing every possible offering, group your services into clear, easy-to-understand categories. Include a brief description, who each service is best for, and what’s included.

Try this:

• Full-Service Design: For clients seeking a start-to-finish design experience
• Design Consultation: A one-time session to help you move forward with clarity
• Virtual Design: Interior design services from a distance, tailored to your space

Highlight your process.

A simple step-by-step overview of how you work builds trust and helps clients envision what it’s like to work with you.

Try this:

1. Discovery Call
2. Design & Development
3. Presentation & Revisions
4. Installation or Delivery
5. Final Walkthrough + Client Joy!

Add a testimonial or two.

Social proof is powerful. Including a kind, specific testimonial reinforces the experience and outcomes your future clients can expect.

Try this: Add a quote beneath each service that speaks directly to that experience.

Include a clear next step.

Every Services page should end with a confident, inviting call-to-action — ideally one that aligns with your client experience.

Try this:
“Ready to bring your vision to life? We’d love to learn more about your space. Inquire below to get started.”

Elevated Marketing Templates for Interior Designers

Your interior design business deserves a brand and marketing strategy as polished and intentional as the spaces you create. At Coastal Template Co, we offer done-for-you Showit website templates, Flodesk newsletter templates, and Canva Instagram templates — designed to help you showcase your work beautifully, connect with your ideal clients, and market your interior design business with ease. Explore our collection of relaxed yet refined marketing templates for interior designers and create a seamless, sophisticated online presence that elevates your brand.