You’ve launched a freebie. You’re getting email subscribers. But now what?

The truth is, what happens after someone joins your email list matters just as much as getting them there in the first place. A thoughtfully written welcome sequence can turn a brand-new subscriber into a future client — simply by building trust, connection, and clarity.

And with Flodesk, setting up a beautiful, on-brand welcome sequence is easier than ever.

Here’s what to include in a 3–5 part welcome sequence as an interior designer:

Email 1: A warm welcome + freebie delivery.
The very first email should be simple, friendly, and focused on delivering what was promised — whether that’s a guide, checklist, or helpful resource.

Try this:
– Thank them genuinely for subscribing
– Reintroduce yourself briefly (include a photo if possible!)
– Share what to expect from future emails
– Deliver the freebie in a clean, easy-to-access way

Email 2: Share your story and approach.
In the second email, create a personal connection. Share how you got started, why you do what you do, and what makes your design approach special.

Try this:
– “Here’s how I went from design school to designing coastal homes I used to only dream of.”
– “Why I believe beautiful homes should feel effortless, lived-in, and you.”

Email 3: Showcase your services and portfolio.
Now that your subscriber knows and trusts you, gently introduce your services and show how they can take the next step.

Try this:
– Feature 1–2 standout projects with photos
– Explain who your services are perfect for
– Include a clear, friendly invitation to inquire

Optional Emails 4–5: Add a personal touch.
If you’d like to extend the sequence, use an extra email or two to answer FAQs, highlight a client story, or offer a time-sensitive incentive — like a free consultation or limited availability.

Try this:
– “3 most common design questions I hear — and how I help clients feel confident every step of the way.”
– “I only take on 2 full-service projects per season — want to chat about yours?”

Every email is a chance to connect.
A welcome sequence sets the tone for your entire brand experience — and helps you stay top of mind in a meaningful, strategic way. If you’re ready to nurture new subscribers with ease, our done-for-you Flodesk templates for interior designers make email marketing beautiful and stress-free.

Explore Flodesk Email Templates →

Elevated Marketing Templates for Interior Designers

Your interior design business deserves a brand and marketing strategy as polished and intentional as the spaces you create. At Coastal Template Co, we offer done-for-you Showit website templates, Flodesk newsletter templates, and Canva Instagram templates — designed to help you showcase your work beautifully, connect with your ideal clients, and market your interior design business with ease. Explore our collection of relaxed yet refined marketing templates for interior designers and create a seamless, sophisticated online presence that elevates your brand.