As an interior designer, your website is more than just a digital portfolio — it’s your virtual storefront, your handshake, and your invitation for potential clients to take the next step. But even the most beautiful website can fall flat if it isn’t strategically designed to attract and convert visitors into inquiries.

If you’ve ever wondered why your site isn’t generating the volume of inquiries you’d hoped for, these five simple changes can help you turn things around.

Speak directly to your ideal client.

Your dream clients should feel like your website was made just for them. Instead of trying to appeal to everyone, use copy that speaks to your niche — whether that’s coastal-inspired vacation homes, luxury remodels, or modern new builds. Show that you understand their needs and can bring their vision to life.

Try this: Update your homepage headline to reflect a specific transformation you offer. For example:
“Timeless coastal interiors designed to elevate everyday living.”

Add a clear call-to-action to every page.

A common mistake is assuming visitors will know what to do next. Whether it’s “Book a Consultation” or “Get in Touch,” guide visitors toward a single, clear next step — and include that call-to-action throughout your site.

Try this: Add a CTA button beneath your portfolio, services, and even your about page to keep potential clients moving forward.

Simplify your contact form.

If your inquiry form feels long, confusing, or impersonal, it might be turning visitors away. Instead, keep it short and friendly. Ask only the essentials: name, email, project type, timeline, and a short message.

Try this: Lead with a warm message, like:
“We’d love to learn more about your space. Share a few details below and we’ll be in touch soon.”

Showcase your personality.

Interior design is deeply personal — and clients want to work with someone they trust. Use your About page to share your story, values, and approach. Highlight what makes your design process unique.

Try this: Include a behind-the-scenes photo, a fun fact about your design philosophy, or even a testimonial that speaks to your personality.

Use strategic design elements.

Your website’s layout, colors, and flow should reflect the experience of working with you. Clean, cohesive, elevated design not only showcases your style — it also builds trust and credibility with potential clients.

Try this: If your current website feels cluttered or dated, consider refreshing your online presence with a Showit website template designed just for interior designers.

Elevated Marketing Templates for Interior Designers

Your interior design business deserves a brand and marketing strategy as polished and intentional as the spaces you create. At Coastal Template Co, we offer done-for-you Showit website templates, Flodesk newsletter templates, and Canva Instagram templates — designed to help you showcase your work beautifully, connect with your ideal clients, and market your interior design business with ease. Explore our collection of relaxed yet refined marketing templates for interior designers and create a seamless, sophisticated online presence that elevates your brand.