There’s a noticeable difference between a website that looks nice and a website that feels elevated, intentional, and worthy of high-end clients. Often, that difference isn’t about starting over; it’s about refining what’s already there. If your website feels close, but not quite aligned with the level of work you’re ready to attract, these subtle shifts can make all the difference.

Refine Your Typography for a More Editorial Feel

Luxury brands rarely rely on overly playful or overly basic font pairings. Instead, they lean into typography that feels considered.

A simple way to elevate your website is to:

• Use a modern serif for headings
• Pair it with a clean, minimal sans serif for body text
• Increase line spacing slightly for a more airy feel

These small adjustments create a more editorial, magazine-like experience — the kind your ideal client already associates with high-end design.

Simplify Your Color Palette

If your website includes too many colors, it can unintentionally feel busy rather than refined.

Instead, aim for:

• 2–3 core neutrals
• 1–2 soft accent tones

Think warm whites, sandy beiges, muted taupes, or soft coastal hues.

A simplified palette allows your work to stand out and gives your website that calm, elevated presence so many luxury brands share.

Let Your Work Breathe

One of the most common mistakes is trying to show everything all at once.

Luxury design feels spacious, not crowded.

Refine your layouts by:

• Adding more white space between sections
• Featuring fewer images per section
• Letting standout projects take center stage

When your work has room to breathe, it naturally feels more important, more intentional, and more aligned with a high-end experience.

Upgrade Your Image Selection

Not all portfolio images need to be shown.

Instead of showcasing every photo:

• Choose the most cohesive, high-impact images
• Prioritize lighting, composition, and consistency
• Focus on telling a clear visual story

This shift alone can transform how your brand is perceived — from portfolio-heavy to curated and considered.

Create a Clear, Confident Flow

A luxury website doesn’t feel confusing or overwhelming; it feels effortless to move through.

Ask yourself:

• Does each section lead naturally to the next?
• Is it clear what step to take next?
• Does the experience feel calm and guided?

Even small updates, like simplifying your navigation or refining your call-to-action, can create a more seamless, high-end experience.

A Thoughtful Next Step

If your website feels almost there, you don’t need to start from scratch; you just need the right foundation. At Coastal Template Co, our Showit website templates for interior designers are created to feel elevated, strategic, and effortlessly beautiful from the very beginning, so you can spend less time tweaking and more time growing your business.

Explore our templates to find a design that already feels like home — refined, intentional, and ready for what’s next.