Your website is often the first place a potential client decides whether or not to reach out — sometimes in just a few seconds. Even the most beautiful design won’t do its job if visitors aren’t sure who you serve, what you offer, or how to take the next step.

Many interior designers wonder what actually needs to be on their website versus what’s simply nice to have. The answer isn’t about having more pages or more content — it’s about having the right elements, presented clearly and intentionally.

In this post, we’ll walk through exactly what to include on an interior designer website to attract the right clients, build trust, and encourage inquiries. Whether you’re building your first site or refining an existing one, these essentials will help ensure your website supports your business — not just your aesthetic.

What Every Interior Designer Homepage Should Include

Your homepage sets the tone for your entire brand. Within just a few seconds, visitors should understand who you serve, what you offer, and what makes your work unique.

A strong interior designer homepage includes clear messaging, intentional imagery, and a welcoming next step. Instead of trying to say everything at once, focus on guiding visitors gently toward learning more about your services or reaching out.

How to Create a Portfolio That Attracts Interior Design Clients

Your portfolio is one of the most important parts of your website. It’s not about showing every project you’ve ever worked on — it’s about curating work that reflects the clients you want to attract moving forward.

Choose projects that highlight your design style, attention to detail, and range. Include brief descriptions that explain the vision or challenges of each project so visitors can understand your process, not just the final result.

Why Service and Process Clarity Matters on an Interior Designer Website

Potential clients want to know what it’s like to work with you before they reach out. Clearly outlining your services and process helps remove uncertainty and builds trust.

You don’t need to share every detail, but explaining the general flow — from inquiry to completion — helps clients feel more comfortable taking the next step.

How to Share Your Story in a Client-Centered Way

Your About page is an opportunity to connect on a personal level, but it should always tie back to your clients. Share what led you to interior design and how your experience benefits the people you serve.

When visitors can see both your personality and your professionalism, they’re more likely to feel aligned with your brand.

How to Create an Easy and Inviting Contact Experience

Your contact page should feel simple and welcoming. An inquiry form with clear questions helps you gather the information you need while making the process easy for potential clients.

When contacting you feels straightforward and thoughtful, clients are more likely to follow through.