Your About page is one of the most important pages on your interior design website. It’s where potential clients go to understand who you are, what you stand for, and why they should trust you with their home. While your portfolio shows what you can create, your About page is where you connect with clients on a deeper level—building trust, showcasing your expertise, and making them feel confident about reaching out.

Here’s exactly what to include to craft an engaging, trust-building About page that feels personal, polished, and professional.

A Warm, Genuine Introduction

Start by welcoming visitors in a way that feels natural and inviting. Instead of a stiff, overly formal introduction, imagine how you’d introduce yourself at a coffee shop.

💡 Example:
“Hi! I’m [Your Name], an interior designer who believes every home should feel both effortlessly beautiful and deeply personal. I specialize in [your design style] and love helping my clients bring their dream spaces to life with ease and intention.”

This simple yet warm introduction instantly makes visitors feel connected to you.

Your Story—But Make It Client-Focused

While your About page is about you, it should ultimately help potential clients see why you’re the perfect fit for their project. Share your journey in a way that ties back to how you help clients and what sets you apart.

💡 Try this framework:

• What inspired you to become an interior designer?
• What do you love most about designing homes?
• What makes your approach or process unique?

Keep it short and engaging—your audience doesn’t need your entire life story, just the highlights that show why you’re passionate and trustworthy.

A Photo of You (or Your Team!)

Clients want to see the person behind the business. A warm, professional photo—whether it’s you in your design studio, styling a space, or simply smiling—creates an instant sense of connection.

Bonus points if the photo aligns with your brand’s aesthetic! If your work is light and airy, opt for a bright, naturally lit image. If your designs are rich and moody, a more dramatic, well-styled portrait will feel on-brand.

A Clear, Client-Centered Mission Statement

Your mission statement doesn’t have to be complicated, but it should clearly define what you do and who you serve. This is a great place to make potential clients feel seen.

💡 Example:
“At [Your Business Name], I help [your ideal clients] create spaces that feel effortlessly stylish, thoughtfully designed, and perfectly suited for their lifestyle. With a seamless process and an eye for detail, I make the journey to a beautiful home both enjoyable and stress-free.”

A Few Personal Touches to Make You Memorable

People work with people they like! Sharing a small, personal detail—your love for vintage markets, your morning coffee ritual, or your dream travel destination—makes you relatable and unforgettable.

You don’t have to overshare—just one or two details that let potential clients feel like they know you a little better.

💡 Example:
“When I’m not designing, you’ll find me scouring antique shops for one-of-a-kind pieces, sipping an oat milk latte, or planning my next getaway to the Italian countryside.”

A Confident Call-to-Action (CTA)

Your About page should naturally lead visitors to the next step—whether that’s exploring your portfolio, scheduling a consultation, or inquiring about your services.

💡 Try this CTA:
“I’d love to help bring your vision to life. Let’s create something beautiful together—[link to your contact page]!”

A simple, warm invitation encourages potential clients to take action while keeping things approachable and welcoming.

Final Thoughts

Your About page isn’t just a place to talk about yourself—it’s a powerful opportunity to connect with potential clients, build trust, and make them feel excited to work with you. With a warm introduction, a client-focused story, and a clear next step, your About page can become one of the most impactful pages on your website.

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Elevated Marketing Templates for Interior Designers

Your interior design business deserves a brand and marketing strategy as polished and intentional as the spaces you create. At Coastal Template Co, we offer done-for-you Showit website templates, Flodesk newsletter templates, and Canva Instagram templates — designed to help you showcase your work beautifully, connect with your ideal clients, and market your interior design business with ease. Explore our collection of relaxed yet refined marketing templates for interior designers and create a seamless, sophisticated online presence that elevates your brand.