As an interior designer, your website is more than just a place to showcase your portfolio — it’s your digital storefront, a reflection of your brand, and a key tool in connecting with your dream clients. A well-structured website makes it easy for potential clients to understand your style, explore your services, and take the next step toward working with you.

But what pages does your website really need? And how can you design them in a way that feels intentional, welcoming, and aligned with your brand?

Whether you’re starting from scratch or refreshing your existing site, these essential website pages will help you create a seamless, professional, and engaging experience for visitors — especially when using a Showit website template designed with interior designers in mind.

Essential Website Pages Every Interior Designer Needs

The Homepage: A Beautiful First Impression

Your homepage is your first opportunity to make an impact. Within seconds, potential clients should get a clear sense of your style, expertise, and how you can help them.

A well-designed homepage should:

• Feature a stunning, high-quality image that instantly captures your aesthetic
• Include a short, clear statement that defines your design approach or philosophy
• Offer an easy-to-navigate layout that guides visitors deeper into your site
• Highlight key calls to action, like viewing your portfolio or booking a consultation

With Showit, you have complete creative freedom to design a homepage that feels elevated and on-brand. Whether you prefer a bold, editorial-inspired look or a softer, more minimal approach, you can customize your template to ensure that your homepage sets the perfect tone for your business.

The About Page: A Personal Connection

Design is personal, and potential clients want to work with someone they connect with. Your About page is where you can share your story, philosophy, and what makes your approach unique.

A great About page includes:

• A warm and welcoming introduction
• A glimpse into your design background and experience
• What inspires your work and influences your aesthetic
• A personal detail or two to help potential clients connect with you on a deeper level

With Showit, you can format your About page in a way that feels inviting and visually engaging. Consider using a mix of professional portraits, behind-the-scenes photos, and thoughtful design elements that reinforce your brand.

The Services Page: A Clear Path Forward

Once a potential client is drawn in by your work, they need to know how they can hire you. Your Services page should be clear, well-structured, and designed to help visitors understand what you offer and how they can get started.

An effective Services page should:

• Outline your core offerings in a way that feels easy to digest
• Highlight the value of your services rather than just listing features
• Include a call to action that invites potential clients to inquire or book a consultation
• Offer an overview of your process to help set expectations

In Showit, you can create a beautifully organized Services page that makes your process feel effortless and inviting. Whether you design a structured layout with distinct service tiers or a flowing, editorial-style page, your Showit template allows you to present your services in a way that feels polished and professional.

The Portfolio Page: Showcasing Your Best Work

Your portfolio is the heart of your website. It’s where potential clients get a feel for your style, attention to detail, and the kind of work they can expect from you.

A well-structured Portfolio page should:

• Feature high-quality, well-lit images that highlight the beauty of your designs
• Organize projects in a way that’s easy to browse and explore
• Include a mix of wide shots, close-ups, and styling details
• Offer brief project descriptions to give context and tell the story behind each space

Showit makes it simple to create a stunning portfolio layout that allows your work to shine. Whether you choose a grid-style gallery, a scrolling portfolio, or full-screen project features, you can customize your template to create a visual experience that feels immersive and high-end.

The Contact Page: Making It Easy to Get in Touch

Once a potential client decides they want to work with you, they should be able to reach out effortlessly. Your Contact page should be simple, welcoming, and encourage inquiries without feeling overwhelming.

A great Contact page includes:

• A warm, inviting message that reassures visitors they’re in the right place
• A clear and easy-to-use contact form
• Your email address and any relevant details for alternative contact options
• An optional FAQ section to answer common client questions

With Showit, you can design a Contact page that feels seamless and thoughtfully styled. Whether you include a beautifully designed form, subtle brand elements, or a background image that reinforces your aesthetic, your Contact page can feel like a natural extension of your brand.

Additional Pages to Consider

Depending on your business, you may want to include additional pages to create a more robust website experience:

• A Blog: If you enjoy sharing design tips, project reveals, or industry insights, a blog can help establish your expertise and boost your website’s SEO.
• A Press or Features Page: If you’ve been featured in magazines or online publications, a dedicated page can showcase your credibility.
• A Testimonials Page: Client reviews can build trust and help potential clients feel confident about hiring you.

Bringing It All Together

Your website should feel like a natural extension of your brand — effortless, elevated, and designed with care. By focusing on these essential website pages and using a Showit template designed specifically for interior designers, you can create a website that not only looks beautiful but also works for your business.

If you’re ready to create a refined, strategic, and visually stunning website, explore our collection of Showit website templates for interior designers at Coastal Template Co. With thoughtfully designed layouts and endless customization options, you can have a website that truly reflects your style and helps you connect with your dream clients.

Elevated Marketing Templates for Interior Designers

Your interior design business deserves a brand and marketing strategy as polished and intentional as the spaces you create. At Coastal Template Co, we offer done-for-you Showit website templates, Flodesk newsletter templates, and Canva Instagram templates — designed to help you showcase your work beautifully, connect with your ideal clients, and market your interior design business with ease. Explore our collection of relaxed yet refined marketing templates for interior designers and create a seamless, sophisticated online presence that elevates your brand.