Your website is a key part of your interior design business — it’s where potential clients first experience your style, learn about your services, and decide whether to reach out. Choosing the right website platform is essential, but with so many options available, it can be overwhelming to know which one is best suited for your business.

Two of the most popular website platforms for interior designers are Showit and Squarespace. Both are well-known for their beautiful, user-friendly designs, but they offer very different approaches to building a website. If you’re wondering which platform is the right fit for your interior design business, we’re breaking down the differences to help you make an informed decision.

Showit vs. Squarespace for Interior Designers

Design Flexibility: Complete Creative Control vs. Pre-Designed Structure

One of the biggest differences between Showit and Squarespace is the level of creative freedom each platform provides.

Showit is a true drag-and-drop website builder, meaning you can place images, text, and design elements anywhere on the page. There are no restrictive grids or pre-set blocks, allowing you to create a completely custom look without needing to code. This makes Showit an ideal choice for interior designers who want their website to feel unique, highly curated, and aligned with their brand.

Squarespace, on the other hand, is more structured. It offers beautiful templates, but customization is more limited—you’ll be working within a set framework, and while you can adjust colors, fonts, and content, you won’t have the same level of creative freedom as Showit. If you prefer a more structured approach and don’t need extensive customization, Squarespace may be a good fit, but if you want a truly one-of-a-kind website, Showit is the better choice.

Portfolio Presentation: Elevating Your Work Online

Your portfolio is one of the most important pages on your website, so it’s essential to choose a platform that allows you to display your work beautifully.

With Showit, you have complete control over how your portfolio is structured. Whether you want full-screen images, scrolling galleries, or an editorial-inspired layout, you can design a portfolio that showcases your work in the most impactful way. The drag-and-drop flexibility means you can arrange images exactly how you want, creating a more immersive and engaging experience for visitors.

Squarespace offers built-in portfolio pages that are easy to use but less flexible. You’ll be working within a pre-set gallery structure, and while it looks clean and modern, it may not give you the ability to tailor your portfolio in a way that fully reflects your style and brand.

For interior designers who want a high-end, editorial approach to their portfolio, Showit is the stronger option.

Mobile Responsiveness: Seamless Design Across Devices

A significant portion of your website visitors will be browsing from their phones, so having a mobile-friendly website is non-negotiable.

One of Showit’s standout features is its separate mobile design editor. This means you can customize how your website appears on mobile devices, ensuring a flawless experience for visitors on any screen size. If you want to adjust spacing, rearrange elements, or refine the mobile layout, you have complete control over the final look.

Squarespace, in contrast, automatically adjusts your site for mobile, but you don’t have the ability to manually refine the design. This can sometimes lead to spacing issues or formatting that doesn’t feel as polished as you’d like.

For interior designers who care about presentation and want their mobile experience to feel just as intentional as their desktop design, Showit’s customization options provide a clear advantage.

Ease of Use: Making Updates Without Stress

Both Showit and Squarespace are designed for users without coding experience, but their approaches to usability differ.

Showit has an intuitive drag-and-drop interface that allows you to move elements freely, making updates effortless. Whether you need to refresh your portfolio, tweak your homepage, or adjust your services page, you can do so without needing technical skills.

Squarespace also offers a user-friendly interface, but because it works within a structured template system, making changes can sometimes feel more limiting. If you want to adjust layouts beyond what’s built into the template, you may need to use custom code or advanced settings.

If you prefer complete creative control and easy updates, Showit provides a more flexible experience.

SEO Capabilities: Getting Found by Your Ideal Clients

A beautifully designed website is only effective if potential clients can find it. That’s where SEO (search engine optimization) comes in.

Showit is highly SEO-friendly and integrates seamlessly with WordPress for blogging. WordPress is known for its strong SEO capabilities, meaning if you plan to create content to attract clients through Google searches, Showit is a great option. Showit also allows you to easily customize page titles, meta descriptions, and image alt text to improve search visibility.

Squarespace also offers built-in SEO features, but because it does not integrate with WordPress, its blogging and content marketing capabilities are not as robust. While you can still optimize pages for search engines, Showit gives you more control and stronger long-term SEO potential.

Which Platform Is Best for Interior Designers?

If you’re looking for a structured, all-in-one platform with built-in templates, Squarespace can be a good option—especially if you don’t need extensive customization and prefer a simple, pre-designed layout.

But if you want a completely customizable, design-forward website that reflects your brand, showcases your portfolio beautifully, and provides the best SEO potential, Showit is the better choice.

With Showit, you get:

• Full creative freedom to design a website that feels custom and high-end
• Stunning, flexible portfolio layouts to showcase your work in the best possible way
• A mobile experience that you can refine for a seamless presentation
• An intuitive drag-and-drop interface for easy updates
• WordPress integration for powerful SEO and blogging capabilities

At Coastal Template Co., we specialize in Showit website templates for interior designers, offering thoughtfully designed, easy-to-customize templates that help you create a stunning, strategic online presence. If you’re ready to build a website that feels as polished and intentional as the spaces you design, explore our collection of Showit templates and find the perfect fit for your business.

Elevated Marketing Templates for Interior Designers

Your interior design business deserves a brand and marketing strategy as polished and intentional as the spaces you create. At Coastal Template Co, we offer done-for-you Showit website templates, Flodesk newsletter templates, and Canva Instagram templates — designed to help you showcase your work beautifully, connect with your ideal clients, and market your interior design business with ease. Explore our collection of relaxed yet refined marketing templates for interior designers and create a seamless, sophisticated online presence that elevates your brand.