As an interior designer, your work speaks for itself — but if your website isn’t easy to discover on Google, your dream clients may never get to see it. That’s where SEO, or search engine optimization, comes in. With just a few simple updates, you can help your website reach more people and attract the kind of clients you love working with.

Use the Right Keywords on Each Page

Think of keywords as the words or phrases your clients might type into Google — like “coastal interior designer in Charleston” or “neutral nursery design.” Add those keywords naturally throughout your page titles, headings, and paragraphs. That way, search engines can better understand what your site is all about.

Add SEO Titles and Meta Descriptions

Inside Showit, you can edit your SEO Title and Meta Description for every page. Be sure to write clear, concise descriptions that explain what the page is and who it’s for. For example:
SEO Title: Coastal Interior Design Studio | Studio Name
Meta Description: A modern, light-filled interior design studio serving Charleston and beyond. Specializing in warm, welcoming spaces rooted in simplicity.

Name Your Images Thoughtfully

Instead of uploading a photo named “IMG1234,” try something like “neutral-living-room-design.jpg.” Search engines can’t “see” images — but they can read the file names and alt text, which helps with visibility.

Use Headings to Organize Your Pages

On each page, use heading tags like H1, H2, and H3 to create a clear hierarchy. This not only makes your website easier to read — it also helps Google understand your content more clearly.

5. Keep Blogging (Yes, It’s Still Worth It)

Writing blog posts about your projects, design tips, or seasonal inspiration can help you rank for long-tail keywords — the more specific search phrases your ideal client may be using. Even posting once per month can make a big difference over time.