As an interior designer, having a beautifully designed website is just the beginning. To attract more clients, your website also needs to be discoverable — meaning it should rank on Google when potential clients search for interior designers in their area or the services you offer.

That’s where SEO (Search Engine Optimization) comes in. SEO helps your website appear in search results, bringing more of the right people to your site and turning them into inquiries. If you’re new to SEO, don’t worry—you don’t need to be an expert to start seeing results. Here are a few simple ways to improve your website’s SEO and rank higher on Google.

Use the Right Keywords

Think about what your ideal clients are typing into Google when they’re searching for an interior designer. They might search for “luxury interior designer in [your city]” or “modern kitchen design ideas.” These are keywords, and using them naturally throughout your website—on your homepage, services page, and blog posts—can help Google understand what your website is about and show it to the right people.

Start by making a list of keywords that describe your business, then weave them into your website’s headings, descriptions, and blog posts in a way that feels natural.

Optimize Your Images

High-quality images are essential for an interior design website, but if they aren’t optimized, they can slow down your site and hurt your SEO.

To ensure your images help (rather than harm) your ranking:

• Compress your images before uploading to keep your website running fast.
• Rename image files with keywords (e.g., instead of IMG_1234.jpg, use modern-living-room-design.jpg).
• Add alt text to every image—a short description that helps Google understand what’s in the photo and makes your site more accessible.

Blog About What Your Clients Are Searching For

One of the best ways to improve your SEO is to write blog posts on topics your ideal clients are already searching for. Answer common questions, share design tips, and position yourself as an expert.

For example, if a potential client searches for “how to choose the perfect paint color”, and you have a blog post answering that exact question, your website is more likely to show up in search results.

Not sure where to start? Consider writing about:

• Design trends and inspiration
• Client project reveals
• Common design challenges and solutions
• FAQs about working with an interior designer

Get Your Free SEO Checklist for Interior Designers

These simple SEO strategies can help your website attract more of the right clients, but there’s so much more you can do to boost your search ranking and grow your business. If you want a step-by-step guide to improving your website’s SEO, download my Free SEO Checklist for Interior Designers. It’s packed with actionable tips to help you get found on Google, attract high-end clients, and build a thriving business. By taking a few simple steps to optimize your website, you’ll make it easier for potential clients to discover your work, trust your expertise, and take the next step toward working with you.

Marketing Templates for Interior Designers

Your interior design business deserves a brand and marketing strategy as polished and intentional as the spaces you create. At Coastal Template Co, we offer done-for-you Showit website templates, Flodesk newsletter templates, and Canva Instagram templates — designed to help you showcase your work beautifully, connect with your ideal clients, and market your interior design business with ease. Explore our collection of relaxed yet refined marketing templates for interior designers and create a seamless, sophisticated online presence that elevates your brand.