Marketing doesn’t have to be overwhelming or salesy — it’s simply a way to connect with people who are already looking for what you offer. If you’re ready to reach more of the right clients and book more design projects, here are a few foundational strategies to help you get started.

Refresh Your Website and Clarify Your Message

Your website should do more than look beautiful — it should also communicate who you are, what you offer, and how to take the next step. Add clear calls to action (like “Book a Consultation”) and ensure your services page is up to date with the offerings you most want to be known for.

Offer a Helpful Free Resource

Consider offering a free download — like a “Design Your Dream Living Room Checklist” — in exchange for an email address. Then, you can gently nurture your subscribers with helpful emails and project highlights. It’s a great way to stay top of mind.

Share Your Work on Pinterest

Pinterest is a powerful platform for visual businesses like interior design. Pin your portfolio photos, blog posts, or even Instagram content, using keyword-rich captions to help your pins appear in search results.

Use Client Testimonials Everywhere

If a past client had a wonderful experience, let their words speak for you! Sprinkle testimonials throughout your website, share them on social media, and include them in your proposals or welcome guide. Real words from real clients go a long way in building trust.

Even the simplest marketing steps can add up to big results. Start with one small change — and before long, you’ll begin to see momentum.