Social media is one of the most powerful tools for interior designers to showcase their expertise, connect with potential clients, and build a recognizable brand. But when it comes time to post, it’s easy to feel stuck on what to share. The good news is that your social media content doesn’t have to be complicated or time-consuming. With a thoughtful mix of behind-the-scenes insights, design inspiration, and client-focused content, you can create a social media presence that attracts your ideal clients and makes them excited to work with you. If you’re wondering what to post, here are 20 engaging content ideas to help you stay inspired.

What an Interior Designer Should Post on Social Media

Showcase Your Work

Your followers want to see your design style in action. These types of posts highlight your expertise and allow potential clients to envision what working with you could look like.

• Share a stunning project reveal with before-and-after photos
• Highlight a specific room or space and describe your design choices
• Post a carousel of your favorite projects and invite followers to vote on their favorite
• Share a client success story with photos and a testimonial
• Feature a detailed breakdown of your design process, from concept to completion

Offer Value and Expertise

Establishing yourself as a trusted expert is key to attracting high-end clients. Share knowledge that positions you as the go-to designer in your niche.

• Share a tip for creating a well-designed space, like how to mix patterns or choose the right paint color
• Answer a common client question, such as how to budget for an interior design project
• Debunk a common design myth, like “small spaces can’t have dark walls”
• Share your favorite go-to design resources, from paint brands to fabric suppliers
• Educate your audience on the benefits of hiring an interior designer versus doing it themselves

Bring Followers Behind the Scenes

People love to see the process behind beautiful interiors. Sharing behind-the-scenes moments makes your brand feel approachable and helps build trust.

• Post a time-lapse or Reel of you styling a space
• Share mood boards or sketches from an upcoming project
• Give a sneak peek of fabric or material selections for a new design
• Take followers along on a site visit or installation day
• Share a day-in-the-life post showing what a typical workday looks like

Engage Your Audience

Social media should feel like a conversation, not a one-way broadcast. Engaging posts encourage interaction and help grow your community.

• Post a design dilemma and ask followers how they would solve it
• Share two different design options and ask followers to pick their favorite
• Create a poll about trending interior design styles
• Ask followers to describe their dream home in three words
• Start a “this or that” series featuring furniture, paint colors, or decor choices

Showcase Your Personality and Brand Story

People don’t just hire an interior designer—they hire someone they trust and connect with. Letting your personality shine through helps potential clients feel more comfortable reaching out.

• Share your story—how you became an interior designer and why you love what you do
• Talk about what inspires you, whether it’s travel, art, or nature
• Introduce your team or share a fun fact about yourself
• Share a personal design philosophy or core value that guides your work
• Post a “client love” story, celebrating a recent project and the relationship built along the way

Creating a Social Media Presence That Attracts Clients

Social media is more than just a place to share beautiful photos—it’s an opportunity to connect, engage, and build relationships with future clients. By sharing a mix of your work, expertise, behind-the-scenes moments, and interactive content, you create a well-rounded presence that draws in your dream clients and keeps them coming back for more.

Pick a few of these ideas to try, and remember that consistency is key. Over time, your social media will become a natural extension of your brand, helping you attract and book the high-end clients you’ve been dreaming of.

Elevated Marketing Templates for Interior Designers

Your interior design business deserves a brand and marketing strategy as polished and intentional as the spaces you create. At Coastal Template Co, we offer done-for-you Showit website templates, Flodesk newsletter templates, and Canva Instagram templates — designed to help you showcase your work beautifully, connect with your ideal clients, and market your interior design business with ease. Explore our collection of relaxed yet refined marketing templates for interior designers and create a seamless, sophisticated online presence that elevates your brand.