Your services page is so much more than a price list — it’s the place where potential clients begin to picture working with you. An effective services page blends clarity, warmth, and a dash of personality so your dream clients feel informed and excited to take the next step. If you’re wondering what to include — and what to leave out — here are a few essentials to guide you.

A Warm, Welcoming Introduction

First impressions matter. Open your services page with a simple, friendly introduction that sets the tone. Share who you are, who you serve, and what makes your design approach unique. A personal welcome helps your services page feel human, not transactional — which is so important in a relationship-based industry like interior design.

Clear, Client-Focused Service Descriptions

Spell out exactly what you offer, but keep it conversational and client-centered. Instead of only listing your services, explain the transformation they deliver:

• “Full-service design to help you create a cohesive, elevated home that feels like you.”
• “Design consultations for clients seeking professional guidance on a single space.”

Use easy-to-understand language that makes clients feel supported and empowered.

A Simple, Transparent Process

Sharing your step-by-step process can ease any worries a potential client may have. Walk visitors through what happens from the first inquiry to the final installation day. A clear process shows your professionalism, builds trust, and makes working with you feel predictable and stress-free.

Pricing Details or Ranges

Every designer feels differently about showing prices. But a simple starting price or a general price range helps filter qualified leads — and saves you time by attracting clients who are ready to invest. Even if you don’t list detailed pricing, you can provide a ballpark figure or say:
“Our full-service projects typically begin at $10,000.”
That clarity goes a long way in building trust.

Testimonials and Social Proof

Your services page is a perfect place to showcase a few glowing words from happy clients. Testimonials remind visitors of the real people you’ve helped, and help your services feel more approachable and proven.

Frequently Asked Questions

A short FAQ can clear up hesitation and help streamline your inquiry process. Address common questions about timelines, pricing, communication, or what to prepare before getting started. This small detail can help clients feel comfortable reaching out, rather than holding back.

A Confident, Friendly Call-to-Action

Finally, invite your visitors to connect. Whether that’s scheduling a discovery call, filling out an inquiry form, or signing up for your newsletter, a clear, warm call-to-action is key. Make sure it stands out on the page so visitors know exactly what to do next.

Marketing Templates for Interior Designers

Your interior design business deserves a brand and marketing strategy as polished and intentional as the spaces you create. At Coastal Template Co, we offer done-for-you Showit website templates, Flodesk newsletter templates, and Canva Instagram templates — designed to help you showcase your work beautifully, connect with your ideal clients, and market your interior design business with ease. Explore our collection of relaxed yet refined marketing templates for interior designers and create a seamless, sophisticated online presence that elevates your brand.