Blogging is one of the best ways to attract dream clients, showcase your expertise, and boost your website’s visibility on Google. When done well, blog posts can position you as a trusted resource, answer questions your potential clients are searching for, and make it easier for them to find and hire you.

If you’re wondering what to write about, you’re in the right place! Here are some of the best blog post topics for interior designers—each one designed to boost your SEO, showcase your expertise, and attract your ideal clients.

Interior Design Tips and Advice

Potential clients often search for design guidance before they’re ready to hire a professional. By sharing helpful, approachable advice, you build trust and keep your business top of mind when they’re ready to invest.

Ideas:

• 10 Simple Ways to Make Your Home Feel More High-End
• The Do’s and Don’ts of Choosing Paint Colors for Your Home
• How to Mix Patterns Like a Pro: A Guide for a Cohesive Look
• The Biggest Interior Design Mistakes (and How to Avoid Them)
• How to Make a Small Space Feel Bigger: Pro Design Tips

Room-Specific Guides

Many people turn to Google when they need inspiration for a specific space. Targeted posts about different rooms in the home can help potential clients find you.

Ideas:

• How to Design a Cozy Yet Stylish Living Room
• The Best Kitchen Layouts for Cooking and Entertaining
• 5 Common Bedroom Design Mistakes That Are Ruining Your Sleep
• How to Create a Dreamy, Serene Home Office Space
• The Ultimate Guide to Designing a Timeless Bathroom

Seasonal and Trend-Based Topics

People love refreshing their spaces for the seasons! Writing about seasonal design trends can bring new visitors to your website throughout the year.

Ideas:

• Interior Design Trends to Watch This Year (and What’s on the Way Out)
• The Best Fall Home Decor Updates for a Cozy and Elevated Look
• How to Refresh Your Home for Spring Without a Full Makeover
• Holiday Decorating: How to Create a Festive Home Without the Clutter
• The Best Summer Design Trends for a Light and Airy Space

Behind-the-Scenes and Portfolio Highlights

Potential clients want to see your process, expertise, and real-life transformations. Showcasing your past projects helps them envision what it’s like to work with you.

Ideas:

• Before and After: How We Transformed This [Type of Space] into a Dreamy Retreat
• A Peek Behind the Scenes: How We Design Spaces for Real Life
• How We Helped [Client’s First Name] Create Their Perfect [Room or Home Style]
• The Interior Design Process: What It’s Really Like to Work With a Designer
• How We Brought This [Design Style] Home to Life

Common Interior Design Questions

Think about the questions you hear most often from potential clients. Writing blog posts around these FAQs helps your audience feel informed and confident about hiring you.

Ideas:

• Do I Really Need an Interior Designer? 5 Signs It’s Time to Hire a Pro
• Interior Designer vs. Decorator: What’s the Difference and Which One Do You Need?
• How Much Does an Interior Designer Cost? What to Expect
• How Long Does the Interior Design Process Take? A Step-by-Step Guide
• What Happens in an Interior Design Consultation? Everything You Need to Know

Home Tours and Personal Insights

Sharing personal touches—like your favorite design finds or a tour of your own home—can help potential clients feel more connected to you.

Ideas:

• A Tour of My Home: My Favorite Spaces and the Stories Behind Them
• The Interior Design Books Every Home Enthusiast Should Own
• My Favorite Go-To Paint Colors for a Timeless Look
• The Best Home Decor Stores for Chic, Budget-Friendly Finds
• My Must-Have Home Styling Pieces for an Effortlessly Pulled-Together Space

How-to Guides and DIY Inspiration

Some of your readers may be looking for quick wins before they’re ready to hire a designer. Offering simple, professional tips builds trust and makes them more likely to reach out in the future.

Ideas:

• How to Style a Coffee Table Like a Designer
• The Right Way to Hang Curtains (and Why It Makes a Huge Difference)
• How to Create a Mood Board for Your Next Home Project
• The Best Lighting Tips to Make Any Room Feel Brighter and Bigger
• How to Choose the Perfect Area Rug for Any Space

Final Thoughts

Blogging isn’t just about writing—it’s about strategically sharing content that positions you as an expert while making it easier for potential clients to find you. By covering topics that answer real questions, inspire readers, and showcase your design expertise, you’ll attract more of the right clients and create a lasting impact.

Need a beautifully designed website to house your blog? Explore our Showit website templates for interior designers and create an online presence that works as beautifully as your designs! [Link to templates]

Elevated Marketing Templates for Interior Designers

Your interior design business deserves a brand and marketing strategy as polished and intentional as the spaces you create. At Coastal Template Co, we offer done-for-you Showit website templates, Flodesk newsletter templates, and Canva Instagram templates — designed to help you showcase your work beautifully, connect with your ideal clients, and market your interior design business with ease. Explore our collection of relaxed yet refined marketing templates for interior designers and create a seamless, sophisticated online presence that elevates your brand.