As an interior designer, your website is often the very first impression potential clients have of your work. Beyond showcasing a beautiful portfolio, your site needs to be strategic, functional, and built with search engines in mind. After all, when clients search for “interior designer near me” or “modern living room design ideas,” Google is looking at more than just your photos. Here are the website features interior designers shouldn’t ignore — because Google notices, and so do your dream clients.

Clear, Keyword-Focused Copy

It’s natural to want your website to feel like a visual gallery, but words matter just as much. Search engines rely on your copy to understand who you are, where you work, and what you offer. Use your homepage, services page, and portfolio descriptions to naturally include phrases like “interior designer in [your city],” “modern interior design,” or “luxury home design.” The right balance of design and copy ensures Google can match you with clients searching for exactly what you provide.

Fast, Mobile-Friendly Design

Most people browsing for design inspiration are on their phones. A slow or clunky website not only frustrates potential clients, it also impacts how Google ranks your site. Prioritize a responsive design that looks just as polished on mobile as it does on desktop. Tools like Showit make mobile optimization simple, so you can focus on your design work rather than troubleshooting tech.

Optimized Portfolio Pages

Your portfolio is where your expertise shines — and it’s also where you can capture SEO opportunities. Instead of simply uploading photos, add descriptive titles, alt text, and project details. For example, a project titled “Lake Tahoe Modern Kitchen Remodel” is far more search-friendly than “Project One.” These details help Google understand what’s in your images and connect your work with users searching for those specific terms.

Local SEO Features

Interior design is often location-specific, which means local SEO is your best friend. Make sure your contact page includes your service area, embed a Google Map, and encourage past clients to leave reviews. When someone searches “interior designer Minneapolis,” Google uses these signals to recommend your business over competitors who haven’t optimized locally.

A Blog for Long-Term Growth

Blogging may feel like one more thing on your to-do list, but it’s one of the most effective ways to grow your website traffic over time. A blog allows you to answer the exact questions your clients are searching for: “How to choose paint colors,” “Best furniture for small spaces,” or “What to expect when working with an interior designer.” Every post is an opportunity to be discovered by someone new.

Final Thoughts

Your website is more than a digital portfolio — it’s your most powerful marketing tool. By paying attention to copy, speed, SEO, and strategy, you can ensure your online presence works as beautifully as the spaces you design. At Coastal Template Co., we create Showit website templates designed specifically for interior designers, blending style with strategy so your website not only looks stunning but also helps you book more of the right clients.