The Power of Pinterest for Interior Designers: How to Use It to Get More Clients

Pinterest is one of the most underrated marketing tools for interior designers. While many people think of it as a place to collect inspiration, it’s actually a powerful search engine that can drive traffic to your website, showcase your expertise, and help you connect with potential clients.

Unlike social media platforms where content disappears quickly, Pinterest posts—called pins—can continue working for you for months or even years. This makes it a valuable long-term strategy for growing your interior design business. Here’s how to use Pinterest effectively to attract your ideal clients and grow your business.

Optimize Your Profile for Interior Design Clients

Your Pinterest profile should clearly reflect your brand and services. Instead of treating Pinterest like a personal mood board, think of it as an extension of your website.

Tips for setting up your profile:

• Use your business name and a professional profile picture or logo.
• Write a bio that includes your location (if you work locally) and what you specialize in.
• Add a link to your website so visitors can easily learn more about your services.

A polished, professional profile helps establish credibility and makes it clear that you are an expert in your field.

Create and Organize Your Pinterest Boards Strategically

Pinterest boards help organize your content and make it easier for users to find what they’re looking for. Rather than creating random boards, be intentional about how you categorize your pins.

Ideas for board topics:

• Interior Design Portfolio (featuring your best work)
• Kitchen Design Inspiration
• Living Room Styling Tips
• Color Palettes for a Timeless Home
• Home Office Ideas for a Productive Space

Each board should have a clear name and a short description that includes keywords related to your services. This helps Pinterest understand what your content is about and show it to the right audience.

Pin Your Own Content to Drive Website Traffic

One of the best ways to use Pinterest for business is to share your own content consistently. Every time you publish a blog post, update your portfolio, or launch a new service, create multiple pins that link back to your website.

Types of content to pin:

• Blog posts with interior design tips and inspiration
• Portfolio images showcasing completed projects
• Free resources like design checklists or style guides
• Behind-the-scenes insights into your design process

To maximize visibility, create multiple versions of each pin with different images and descriptions. This allows you to reach a wider audience while keeping your content fresh.

Use Keywords to Help Clients Find You

Since Pinterest functions as a search engine, keywords play a big role in how people discover your content. Adding the right keywords to your pins, boards, and descriptions increases the chances of your content appearing in search results.

Where to use keywords:

• In pin titles and descriptions
• In board names and descriptions
• In your Pinterest bio

For example, instead of writing “A beautiful living room makeover,” a more searchable description might be “Modern coastal living room design with neutral tones and layered textures.” This makes it easier for people looking for interior design inspiration to find your pins.

Stay Consistent with Your Pinning Strategy

Pinterest rewards consistency, so pinning regularly is more effective than pinning in large batches every once in a while. Scheduling tools like Tailwind can help you stay consistent without having to manually pin every day.

Tips for maintaining consistency:

• Aim to pin at least five to ten times per day
• Share a mix of your own content and high-quality pins from other sources
• Update your boards and descriptions regularly to keep them relevant

By consistently sharing valuable content, you build authority in your niche and increase your chances of being discovered by potential clients.

Final Thoughts

Pinterest is more than just a place to find inspiration—it’s a powerful marketing tool that can help interior designers attract more clients, drive website traffic, and showcase their expertise. By optimizing your profile, pinning strategically, and using keywords effectively, you can turn Pinterest into a key part of your business growth strategy.

Elevated Marketing Templates for Interior Designers

Your interior design business deserves a brand and marketing strategy as polished and intentional as the spaces you create. At Coastal Template Co, we offer done-for-you Showit website templates, Flodesk newsletter templates, and Canva Instagram templates — designed to help you showcase your work beautifully, connect with your ideal clients, and market your interior design business with ease. Explore our collection of relaxed yet refined marketing templates for interior designers and create a seamless, sophisticated online presence that elevates your brand.